Skip to content
3Sixty Insights, Inc. Logo
  • Home
  • Research
    • Finance
    • Human Capital Management
      • AI
      • Compliance
      • Core HCM
      • Culture
      • Diversity Equity and Inclusion
      • Employee Experience
      • Future of Work
      • Learning
      • Payroll
      • Performance Management
      • Talent Acquisition
      • Talent Management
      • Workforce Management
    • Organizational Strategy
      • Business Strategy
      • Enterprise Technology
      • Leadership
      • Operational Excellence
      • Productivity
    • Sales & Marketing Enablement
      • Account Management
      • Marketing
      • Sales
  • Blog
  • Products and Services
    • End-user Organizations
    • Market Research & Consulting Services
    • Marketing Content Services
    • Sales, Marketing, and Operational Consulting
    • Sales Readiness & Enablement
    • 3Sixty Assessments
  • About Us
    • Global Executive Advisory Council
      • Current Council Members
      • Current Vendor Council Members
    • Leadership Team
    • Press Releases
    • Latest News
    • Events
    • Careers
    • Privacy Policy
    • Terms & Conditions
  • Contact Us
    • Request a Briefing
    • Request a Sales Call
  • Tell Us Your Story
  • Menu

Tag Archives: account-based marketing

3Sixty Insights Case Study Thumbnail

Case Study: isolved Re-Brand Transforms Culture and Enables Company to Weather the Pandemic Successfully

Posted on August 11, 2021November 9, 2021 by Nicholas Biron and Brent Skinner

Many organizations struggle with internal strife due to siloed teams or positions. Marketing and sales are frequent combatants, a situation that is particularly unfortunate as sales enablement works best when it’s the responsibility and purview of both teams. Although sales enablement is often perceived as marketing-led, the fact is that while the sales team needs the resources marketing provides, the marketing team also needs feedback and context from sales in order to source the most effective and useful leads. The two roles certainly do depend on one another, but if the communication is lacking, this interdependence can breed frustration for both divisions. Without proper synergy, the sales team will be uninformed about the company’s marketing campaigns, and the marketing team won’t know what actually helps […]

Continue reading→

 

 

 

 

Subscribe to 3Sixty Insights

Enter your email address to subscribe to 3Sixty Insights and receive notifications of new posts by email.

Recent Publications

  • Decusoft Guest Blog Article: Compensation Planning: Where Complexity Meets Opportunity
  • Five Key Takeaways from The Global Employer of Record Report 2023
  • Payroll’s Inflection Point
  • Case Study Vignette: Harri – Helping a Private Equity Fund Protect and Grow the Value of Its Restaurant Investments
  • Anatomy of a Decision: Harri’s Consultative, Collaborative Approach Equips Restaurants to Manage Growth and Support Employee Experience

Recent Tweets

My Tweets

Follow Us

  • Twitter
  • LinkedIn
  • Facebook
  • YouTube
  • Home
  • Research
  • Blog
  • Products and Services
  • About Us
  • Contact Us
© 2017-2023 by 3Sixty Insights Inc. All Rights ReservedPrivacy Policy
 

Loading Comments...