The Importance of Delivery to Keep a Small Business Financially Stable

Too many times we see businesses focus so hard on winning new business, they forget everything that follows the initial customer win… The stark reality is that only focusing on the initial customer win will ultimately lead to a large majority of businesses’ failures. Let us share with you a brief example. A few years back, 3Sixty Insights worked with a firm that was in the consulting services industry… This firm had seen six years of exponential growth, until they hit snag and had four years of declining bookings numbers. Their CEO thought they had strong brand in the industry and couldn’t for the life of him understand why their bookings numbers were declining. Afterall, they always had a large number of projects in the […]

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The Importance of Having an Online Digital Presence for Local Small Businesses

I was reminded the other day of exactly why it is important to have an online digital presence in this day and age… Even though online and digital mediums have been around for more than 20 years, it seems that many local small businesses are still slow to pick up on the trend. We do understand why, as it was not too long ago that all a local small business needed for marketing was a good Yellow Page advertisement, a good direct local mail flyer, and maybe a well-placed radio ad. These worked extremely well for decades… However, from a traditional marketing perspective, times have changed. For example, Yellow Pages have gone from the must have item for every home, to getting thrown in the […]

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The Industry and Technology are Killing the Industry, not Millennials

There is a fundamental shift in consumer-driven businesses that has been emerging over the past few years, and it’s shaking up industries and businesses that once stood as giants for decades. Almost daily, an industry giant is either declaring bankruptcy, layoffs, closing locations, or reporting yet another quarter of subpar numbers. The writing is on the wall…. Yet, most industry leaders are refusing to accept reality. Instead, they choose to blame millennials for their demise… Along with these bankruptcies, layoffs, and store closings, we also see newly published articles regarding how “millennials” are completely decimating industries, businesses, and traditions that have stood the test of time. Here’s the thing: are millennials really to blame? We think not… We are believers that the industry and businesses […]

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CRM the Equivalent of a Paperweight in Small Businesses

Let’s first start with a few reasons your team might not be using the system: Lack of Management Use – That’s right: they learned it from watching you. At times, we do see various teams making an honest effort to use the CRM tools in the way they are meant to be used. However, over time, the team has begun to notice the management team’s lack of use. The question of, “Why bother?” then comes into play. As an example, a core use of CRM is around sales pipeline management, but what is the point of keeping a CRM updated when sales leadership continues to run around asking reps for pipeline updates via email, scratch sheets, or Excel spreadsheets instead of running reports with the […]

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The Importance of a First and Last Impression in Today’s Economy

Whether you sell million-dollar software implementations or you’re a local restaurant making your debut, first and last impressions matter! Let’s face it: in today’s market, competition is fierce, brand loyalty is down, and consumer attention spans are short, making it harder to win and retain business—even if you execute flawlessly… This is a primary reason why giants of yesterday are crumbling around us daily, as they have all but forgotten the fundamentals of sales and customer excellence. There used to be a time where a brand could and would hold its own, even if the sales and marketing teams “didn’t give it their all”. As an example, there was an old popular saying that “No one ever gets fired for buying IBM”. Pretty bold statement […]

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The Importance of Interdepartmental Communication in Small Businesses

In today’s environment, businesses move faster than ever. This makes aspects such as simple interdepartmental communication within any organization extremely important—but increasingly overlooked. Things that get missed can be simple items such as an interdepartmental understanding of how new customers are interacting with your various teams and solutions. But why does this matter, you ask? Let’s say Sales brings on a new “unique” client. This client has been following your organization for quite some time and realized they can use your solution to solve a “very unique” problem they have. Fast forward a few months, and this client with a “unique” use-case of your solution is producing results that are off the charts, along with seeing exponential gains in revenue. This is great, right? Well, […]

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