11 Tips to Realign Your Small Business for Success Today

We are in some difficult times. With essentially the entire world on lockdown, business has been tough. We are seeing businesses freezing budget, pulling back on expenses and laying off employees in record numbers, just to keep their heads above water. All is not lost, business around the world is being conducted and people are winning new deals. It has just become more difficult. In times like these, we continuously need to remind our teams that the slowdown is not a result of their actions and that their hard work can and will eventually pay off. Our rule of thumb is you have to work two or three times as hard in order to close the same (if not less) business… No level of complaining […]

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Five Tips to Quickly Help Get Your Business Online, Before It’s Too Late

Something that we at 3Sixty Insights have been educating the small business market about for years, has been the need to have a digital and online presence The Importance of Having an Online Digital Presence for Local Small Businesses. Yet, some still haven’t made the change. As a result, slowly but surely, businesses that have not adopted digital and online strategies have been disappearing from the landscape one by one. However, up until recently, it has been process that has been slowly but surely killing them off… But, given the current economic pressures with essentially the entire world on lockdown, businesses no longer have years to make the shift. With most small businesses looking at significant loss of revenue, and in some cases losing their complete […]

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Marketing Performance Metrics Need to Be Just as Visible as Sales Metrics

When you think about the health of any business, what is the first thing that comes to mind? Most people immediately go to sales numbers—pipeline, bookings, and revenue. And, they are not wrong. However, here at 3Sixty Insights, we push our clients to focus on another aspect of the business: marketing. Let’s put this into context a bit. How often do you personally purchase a product or service from a business that you’ve never heard of before? If we are being honest with ourselves, the answer is “never” or “very rarely.” This is why we believe that tracking the performance of marketing is as equally important to the health of the business as tracking sales performance. Current statistics show that it takes an average of […]

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Search Engine Optimization – What is it and why is it so important for Small Businesses?

The internet has been around for a while now, and so has Google… Yet, most small businesses have no idea how the internet or Google work, leading to one of the major reasons for business failure in today’s market. There is no escaping the fact that almost all sales (business and consumer) start with an online search, and this isn’t new. About ten years ago, we used to share a stat that around 50% of sales start with an online search—and this was ten years ago. Since then, that percentage has grown exponentially to 87%, quickly making online search one of the top facilitators for how buyers find and conduct research around items they are looking to purchase. This quite simply means, regardless of your […]

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How to Properly Measure Marketing in Today’s Market

You wouldn’t believe how many businesses do not properly measure their marketing progress in today’s market. Often I still read articles insisting that marketing’s key measurement of progress should be the quantity of leads generated or community growth. This in my opinion is short-sighted. The true success of marketing is measured on multiple levels that align them closer to the sales teams they support and the ultimate goals of the business itself. Businesses struggle with how to properly measure marketing activity because so many marketing activities have indirect results. Consider: how does one properly quantify the end results of a social media campaign or magazine, newspaper, or TV ads? Before a marketing department can set proper goals, it needs a starting point. In order to […]

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