3Sixty Insights #HRTechChat with Theresa Harkins-Schulz, Senior Vice President of Customer Experience at Inspirus

For our latest episode of #HRTechChat, my guest was Theresa Harkins-Schulz, senior vice president of customer experience at Inspirus. And this is where our conversation began, with Theresa’s sharing of her philosophy around the customer journey. Because of its customer-centered connotations, she prefers the term customer experience over customer success and other monikers denoting the realm of activities organizations carry out in tending to their customers. From there, our discussion expanded to ponder comparisons between the customer experience and the employee experience and to what extent organizations can approach both similarly, look at them through the same lens, or even coordinate their efforts. A member of the 3Sixty Insights Global Executive Advisory Council and long-time board member (and past president and past education chair) for […]

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The Importance of Customer Support to Keep a Business Financially Viable

We recently wrote about the importance of delivery in keeping businesses afloat, arguing that maintaining your current customer base is in many ways even more important than winning new business. After all, you have already put in the work to win your clients over, and if you disappoint them now, you risk losing them. While your leads represent potential, your customers represent an investment you have already made. Maintaining the good will of your current customer base should always be your top priority, and support is a critical component of customer satisfaction. We have seen many organizations prioritizing outsourcing and automation in recent years, and we agree, efficiency is great—unless it comes at the cost of customer support. As customers of other organizations ourselves, we […]

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