11 Tips to Realign Your Small Business for Success Today

We are in some difficult times. With essentially the entire world on lockdown, business has been tough. We are seeing businesses freezing budget, pulling back on expenses and laying off employees in record numbers, just to keep their heads above water. All is not lost, business around the world is being conducted and people are winning new deals. It has just become more difficult. In times like these, we continuously need to remind our teams that the slowdown is not a result of their actions and that their hard work can and will eventually pay off. Our rule of thumb is you have to work two or three times as hard in order to close the same (if not less) business… No level of complaining will fix this problem—only good old fashion hard work will win the day! With that said, it takes more than simple hard work; you must also work smart. We’ve put together some quick hitting tips to help realign yourself for success: Work Smart – Make no mistake, there is absolutely a difference between working hard and working smart… It’s the smart workers that are more likely to win the day! – Busy Isn’t Always Productive […]

Continue reading

Five Tips to Quickly Help Get Your Business Online, Before It’s Too Late

Something that we at 3Sixty Insights have been educating the small business market about for years, has been the need to have a digital and online presence The Importance of Having an Online Digital Presence for Local Small Businesses. Yet, some still haven’t made the change. As a result, slowly but surely, businesses that have not adopted digital and online strategies have been disappearing from the landscape one by one. However, up until recently, it has been process that has been slowly but surely killing them off… But, given the current economic pressures with essentially the entire world on lockdown, businesses no longer have years to make the shift. With most small businesses looking at significant loss of revenue, and in some cases losing their complete revenue streams, they are now looking at potentially days or weeks before they may be forced to close their doors forever. In this article, we are going to cover some quick tips a small business can use to pivot their strategies with regards to their digital and online presences. What we are about to share is not going to close the revenue gap completely, but it will hopefully provide enough revenue to keep the doors […]

Continue reading

Marketing Performance Metrics Need to Be Just as Visible as Sales Metrics

When you think about the health of any business, what is the first thing that comes to mind? Most people immediately go to sales numbers—pipeline, bookings, and revenue. And, they are not wrong. However, here at 3Sixty Insights, we push our clients to focus on another aspect of the business: marketing. Let’s put this into context a bit. How often do you personally purchase a product or service from a business that you’ve never heard of before? If we are being honest with ourselves, the answer is “never” or “very rarely.” This is why we believe that tracking the performance of marketing is as equally important to the health of the business as tracking sales performance. Current statistics show that it takes an average of 5 – 7 impressions for people to remember a brand and that In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 per cent in 2014. Now, as a business, you can try the old school, brute-force method of focusing solely on outbound sales to generate revenue—and it does work. But in all honestly, this method is directly in line with the “working harder and not smarter” mentality, and it […]

Continue reading

Why Small Businesses Should Always Respond to Inquiries

As a consumer, one of my biggest pet peeves is the fact that most small business do not respond to inquiries. I’ve lost count, both personally and professionally, on how many times I’ve reached out to a business, only to never receive a response. We are talking anything from questions about a product or solution to direct buying questions on pricing and delivery timeframes—and yet, nothing… There is nothing that will guarantee a loss of business more than simply not following up on an inquiry. With so many small businesses struggling to grow or keep their doors open, it still amazes us the staggering amount of businesses that ignore inquiries… The concept is not lost on us, that back in the day there was a heck of a lot less competition, and if you were truly good at what you did, there was a strong chance you were the only game in town and prospective buyers were practically knocking down your doors for business. Your brand and lack of competition essentially meant there were no real rivals. So, it would be in the best interest of a buyer to chase you down for work… But, that is no longer the […]

Continue reading

Why Email Marketing Is Broken, and How to Fix It

Email marketing is broken but still remains a strong communication channel… Most business professionals spend an unprecedented amount of time per day (28% of the week to be exact) chained to their inboxes responding to countless amounts of email! This would make one think: if you have such a captive audience, then why is email marketing so broken? Well, it isn’t broken; it’s the way the majority of businesses structure their messages that makes it broken. When you break down the messages from most email marketing campaigns, they fundamentally fall into a few categorical buckets, but they tend to focus on one thing: the sender of the message and not the receiver. Let’s dive in a little deeper on this. Most campaigns can fall under the following buckets: deals, product catalogues, and the super generic sales message. As a bit of an exercise, go into your inbox and find the last ten or twenty marketing messages and you’ll find that they fall into one of those few categories. You’ll find subject lines similar to the following: “Final days To Save 20%”, “Special Offer”, “Register for this event”, or the ever so cleaver “Did you see my last email message?” and […]

Continue reading

Search Engine Optimization – What is it and why is it so important for Small Businesses?

The internet has been around for a while now, and so has Google… Yet, most small businesses have no idea how the internet or Google work, leading to one of the major reasons for business failure in today’s market. There is no escaping the fact that almost all sales (business and consumer) start with an online search, and this isn’t new. About ten years ago, we used to share a stat that around 50% of sales start with an online search—and this was ten years ago. Since then, that percentage has grown exponentially to 87%, quickly making online search one of the top facilitators for how buyers find and conduct research around items they are looking to purchase. This quite simply means, regardless of your business type, size, or industry, if you do not have a proper online presence or have a key understanding of how online search platforms such as Google work, you are losing business (not a little amount of business, but a lot). There are plenty of businesses that have embraced the internet and online search full-heartedly, making it a core part of their business functionality. As a result, they close a significant amount of business and […]

Continue reading

The Importance of Having an Online Digital Presence for Local Small Businesses

I was reminded the other day of exactly why it is important to have an online digital presence in this day and age… Even though online and digital mediums have been around for more than 20 years, it seems that many local small businesses are still slow to pick up on the trend. We do understand why, as it was not too long ago that all a local small business needed for marketing was a good Yellow Page advertisement, a good direct local mail flyer, and maybe a well-placed radio ad. These worked extremely well for decades… However, from a traditional marketing perspective, times have changed. For example, Yellow Pages have gone from the must have item for every home, to getting thrown in the recycling bin before even making it into the house. Why has this happened? Well, for one, Google has virtually changed the way people look for various goods and services. Looking for an electrician, carpenter, pizza, or even a restaurant? You no longer need to flip through various ads in the Yellow Pages—you can just search directly in Google. Not only will Google pull the most relevant results, but they also pull other various important details […]

Continue reading