The Importance of Technology in Your Small Business

A common theme within the writings and consultation that 3Sixty Insights takes on, is the pure and simple fact that businesses that remain stagnant can and will eventually fail… To avoid becoming stagnant, it is important for a business to constantly look into the mirror of self-reflection in order to find ways to continuously improve their business. One enabler within small businesses that we find commonly overlooked, is the area of technology… Technology costs money, and in the eyes of most small businesses, anything that costs money and doesn’t have a direct financial ROI, is taking money directly out of profits. However, technology is the unsung enabler within a small business that directly impacts how people perceive a business and its ability to efficiently communicate with them. Let’s expand upon this a bit by sharing a specific example we ran into recently: A firm 3Sixty Insights recently worked with had been in business for roughly 20 years with 25 employees… These employees were a mix of office-based and remote, with many frequent travelers throughout the firm. As part of the work we conducted with this firm, we reviewed multiple aspects of the business in order to help find areas of […]

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Five Tips to Quickly Help Get Your Business Online, Before It’s Too Late

Something that we at 3Sixty Insights have been educating the small business market about for years, has been the need to have a digital and online presence The Importance of Having an Online Digital Presence for Local Small Businesses. Yet, some still haven’t made the change. As a result, slowly but surely, businesses that have not adopted digital and online strategies have been disappearing from the landscape one by one. However, up until recently, it has been process that has been slowly but surely killing them off… But, given the current economic pressures with essentially the entire world on lockdown, businesses no longer have years to make the shift. With most small businesses looking at significant loss of revenue, and in some cases losing their complete revenue streams, they are now looking at potentially days or weeks before they may be forced to close their doors forever. In this article, we are going to cover some quick tips a small business can use to pivot their strategies with regards to their digital and online presences. What we are about to share is not going to close the revenue gap completely, but it will hopefully provide enough revenue to keep the doors […]

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The Importance of the Ding Email

As leaders, one of the toughest jobs we have is keeping a team motivated… When you break it down, we all spend on average 7.9 hours at work, and it is difficult for anyone to stay motivated 100% of that time. We are all human after all, and it’s natural to have cycles of intensity on the job. As leaders, we all have our tactics and secrets to team motivation… One that I wanted to share with you today is the concept of the “Ding Email”, which is something that not only can help motivate a team, but something that can help a team perform more efficiently as well. So, what is a Ding Email? Well, a common practice within many sales cultures is to celebrate recent wins with the ringing of a bell! The purpose of ringing the bell is simple: get people excited about the sale and improve overall morale… Not only does ringing the bell celebrate a win, but within sales cultures, it has an interesting side effect of team motivation. If you look within the DNA of any sales team, you’ll find that an overwhelming majority of salespeople have some type of competitive sports background and […]

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Marketing Performance Metrics Need to Be Just as Visible as Sales Metrics

When you think about the health of any business, what is the first thing that comes to mind? Most people immediately go to sales numbers—pipeline, bookings, and revenue. And, they are not wrong. However, here at 3Sixty Insights, we push our clients to focus on another aspect of the business: marketing. Let’s put this into context a bit. How often do you personally purchase a product or service from a business that you’ve never heard of before? If we are being honest with ourselves, the answer is “never” or “very rarely.” This is why we believe that tracking the performance of marketing is as equally important to the health of the business as tracking sales performance. Current statistics show that it takes an average of 5 – 7 impressions for people to remember a brand and that In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 per cent in 2014. Now, as a business, you can try the old school, brute-force method of focusing solely on outbound sales to generate revenue—and it does work. But in all honestly, this method is directly in line with the “working harder and not smarter” mentality, and it […]

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The 10 Reasons Your Sales Team May Be on the Hunt

We recently came across an interesting LinkedIn post questioning how to keep sales team members from leaving an organization… This is an interesting question, as Sales overall tends to have some of the highest turnover rates over any other department within an organization. Each time an organization loses another sales team member, it is not just the employee loss that hurts the organization. There are many downstream issues that affect the organization from associated revenue loss, recruitment cost, on-boarding cost, and potential loss of client trust. This makes sense as to why organizations should be finding ways to ensure good sales team members stick around longer. Engaged reps are no longer spending entire careers within one organization but hop job to job every few years in search for the next better opportunity… Why has this become the case? First, over the years, it seems that the way organizations have looked at Sales has drastically changed from strategic individuals within an organization to replaceable butts in seats. As a result, Sales feels less valued by their current employers and are lured away with the hope of finding a role where they are more valued and see more potential in the long […]

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Search Engine Optimization – What is it and why is it so important for Small Businesses?

The internet has been around for a while now, and so has Google… Yet, most small businesses have no idea how the internet or Google work, leading to one of the major reasons for business failure in today’s market. There is no escaping the fact that almost all sales (business and consumer) start with an online search, and this isn’t new. About ten years ago, we used to share a stat that around 50% of sales start with an online search—and this was ten years ago. Since then, that percentage has grown exponentially to 87%, quickly making online search one of the top facilitators for how buyers find and conduct research around items they are looking to purchase. This quite simply means, regardless of your business type, size, or industry, if you do not have a proper online presence or have a key understanding of how online search platforms such as Google work, you are losing business (not a little amount of business, but a lot). There are plenty of businesses that have embraced the internet and online search full-heartedly, making it a core part of their business functionality. As a result, they close a significant amount of business and […]

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Another Manufacture Rushes to Market and Fails

We continuously talk about how business moves at the speed of light these days and how businesses need to react to the market just as fast, but how fast is too fast? Samsung recently has been receiving criticism for major manufacturing issues regarding their folding phone before it even hit the market. Over the past few weeks, Samsung had been sharing preproduction versions of their $2,000 flip phone, only to have them fail within hours of first use… This, unfortunately, has become more the norm than the exception. The problem is that businesses are rushing to get their products to market without using them first and doing the proper smoke testing before adopting consumers as beta testers. This recently took center stage with Boeing, where along with their recent failures, news began to leak about how they rushed the Boeing 737 Max Fleet to market, pushing for faster governmental approvals and skipping some steps completely in order to beat Airbus to the punch. And we now know the results of them speeding up the process. This is not uncommon as time to market and cost savings have taken center stage for many, resulting in quality control issues out of the […]

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